AGE UK: FIT AS A FIDDLE

KREAM
2011
One of a series of films commissioned by Age UK, to celebrate the success of their nationwide ‘Fit as a Fiddle’ initiative that ran for from 2007-2012. The programme supported sustainable lifestyle changes leading to improved health, reduced isolation and greater independence. It developed new models for engaging older people in volunteer based activity programmes based around physical activity and healthy eating. Over 350,000 older people and 4,500 volunteers participated in activities throughout the programme, and although it has now finished, it paved the way for many similar initiatives that have followed.

Category

Documentary